From humble beginnings to worldwide recognition, follow the teaching journey
Presenting David’s teaching journey from the early 1980s to the present day…
In 1983 an ambitious 19 year old David MacCarfrae quit his full-time bakery job in London and headed back to Liverpool in order to pursue his dream. Unemployed but very determined, David (with the unconditional support of his parents) started a very small business called ‘David Cakes’ from a converted spare bedroom at his family home.
After showcasing a small collection of wedding cake designs at many local bridal fairs, it was not long before David started receiving wedding and celebration cake commissions, as well as being asked to teach cake decorating.
In 1984 David Cakes retail cake store opened and David began teaching local students basic cake decorating at his business premises. This was only for a short time as increased demand for bespoke cakes forced him to put his teaching journey on hold.
In 1991 David Cakes embraced the arrival of the internet and launched a brand new website which over time gained both David MacCarfrae and the David Cakes brand national and international recognition.
Receiving more and more requests to reveal the secrets of his technique, David decided in 2009 that the timing was right in his career to share his free-hand cake decorating techniques. Staring with 4 hour evening cake decorating workshops and then introducing follow-up 1 day and 2 day master class courses during weekends, David’s training events gained momentum and popularity with local and national UK students attending.
Within 12 months of starting to teach cake decorating in Liverpool, David’s global appeal began to soar with both national and international students registering for his cake decorating masterclass courses.
Besides welcoming students from all over the UK, David has welcomed many international students travelling to Liverpool from: USA, Canada, Argentina, Brazil, Venezuela, Uruguay, Colombia, Mexico, Saudi Arabia, United Arab Emirates, Oman, Iran, Iraq, Kuwait, Bahrain, Egypt, Turkey, Greece, Israel, Russia, Nigeria, Kenya, Ghana, Zambia, India, Bangladesh, Hong Kong, China, Macau, Japan, Vietnam, Taiwan, Philippines, Sri-Lanka, Malaysia, Brunei, Singapore, Australia, Trinidad and Tobago, Puerto Rico, St Maarten, Maldives, Mauritius, Cuba, Ireland, Iceland, Norway, Sweden, Denmark, Austria, Switzerland, Germany, Italy, Spain, Portugal, Mozambique, Angola, France, The Netherlands, Belgium, Poland, Estonia, Lithuania, Latvia, Romania, Hungary, Bulgaria, Croatia, Slovakia and Czech Republic.
Courses were made up of a mix of first time cake decorators, owners of small cake decorating businesses and students sponsored by large corporations – all eager to learn David’s free-hand method of cake decorating, while embracing over 30 years of David’s retail cake store business experience.
Within a few months of launching cake decorating courses in Liverpool, international academies and International Corporate Executives from around the world invited David as their international guest of honour to attend cake decorating seminars, VIP corporate events, conventions and charity benefit galas where he showcased his free-hand Royal Icing techniques, presented after dinner speeches and captivated live audiences playing the piano as he performed his original music.
Corporate sponsored events include:
The Royal Diamond Jubilee Tea Party – Hong Kong
Royal Brunei Airlines International Executive Convention – China
The Borneo Cake Exploration Tour – From Malaysia to The Royal Kingdom of Brunei
Hong Kong International Bakery Expo VIP Cocktail Party – Hong Kong
Futian Shangri-La Hotel VIP Wedding Fair – China
VIP Charity Benefit Gala – Malaysia
The Americas Cake Show Convention – USA
The global experience has also taken David and his assistant Edward to corporate events in Spain, Portugal, France, The Netherlands, Belgium, Czech Republic, Estonia, Norway, Germany, Italy, Switzerland and Macau.