Travelling back in time to 1974, whilst David’s Dad took his brother off to football matches, a young and ambitious 10 year old David stayed at home with his Mum on a Saturday afternoon while she baked for the week ahead. At every opportunity David helped and watched intently as she created a delicious assortment of bread, cakes and pies and it was not long before he was following in his Mum's baking footsteps.

Completing 2 years of intensive training in bakery, cake decorating, food science and food technology, 16 year old David achieved City and Guilds with Distinctions, received the student of the year award and was presented with the prestigious Renshaw Cup, plus an all expenses paid scholarship to study at the world famous Richemont Bakery School in Switzerland. David's business dream had now been realised, but he had a long way to go!

After working 2 years at a large retail bakery near London, a strong entrepreneurial itch persisted and in 1983 19 year old David returned home to pursue his life long dream of opening his own cake store business which he started initially from a converted back lounge at his family home.
In the summer of 1984 David Cakes retail store opened with prestigious national training and television business awards soon to follow.

35 years later after a glittering career and still going strong at the age of 55, David has had the honour of creating 2 Royal Wedding Cakes, travelled the world, appeared as a judge on an international cake decorating reality TV series CAKE WALK (currently showing on Amazon Prime UK & USA) and continues to share his passion for cake decorating to students who travel to Liverpool to master his creative technique.